Skincare for hyperpigmentation

Hyperpigmentation has a type. Your formula should know which one.

PROVEN identifies your type from 47 skin factors and 28 million data points, then builds a formula calibrated to it. One routine. Yours.

47

Skin factors analyzed

Three causes. Three protocols. One formula calibrated to yours.

Most hyperpigmentation gets sold the same fix — a vitamin C serum, a niacinamide, a brightener that promises everything to everyone. But post-inflammatory hyperpigmentation, hormonal melasma, and sun-driven sun spots have distinct mechanisms — PIH stems from inflammatory response, melasma from hormonal melanocyte stimulation, and sun spots from cumulative UV exposure — and each responds best to a different concentration and combination of actives. PROVEN starts by identifying which type you have.

Post-Inflammatory Hyperpigmentation (PIH)

The marks left behind.

PIH is your skin's response to inflammation — a breakout, a cut, a reaction that healed darker than it started. It's most common in skin of color and can take six to twelve months to fade with the right care. The wrong actives at the wrong dose will extend it.

Melasma

The hormonal patches.

Melasma is triggered by estrogen and progesterone shifts — pregnancy, contraceptives, perimenopause. It usually appears on the cheeks, upper lip, and forehead, and it doesn't respond to brightening alone. Tranexamic acid and consistent sun protection do more for it than vitamin C ever will.

Sun-driven

The cumulative spots.

Years of UV add up as discrete brown spots — most often on the face, hands, and shoulders. They're slower to fade than PIH but more responsive to retinoids and daily SPF than to acid blends.

Single serums target one ingredient. PROVEN treats your skin.

A serum doesn't know the rest of your routine. PROVEN sequences and doses multiple actives across cleanser, treatment, and moisturizer for your hyperpigmentation type and skin tolerance — what no shelf-bought serum can do alone.

47

Skin factors

From your tone and trigger to your water hardness and stress patterns — every factor that influences how hyperpigmentation forms in your skin.

28M

Data points

The Skin Genome Database — what every factor combination has predicted across the customers we've already formulated for.

3

Calibrated products

Cleanser, treatment, moisturizer. The treatment doesn't fight the cleanser. The moisturizer doesn't undo the treatment.

∞

Reformulated as you change

Your formula shifts when your skin shifts — seasonally, hormonally, with stress. Every refill is recalibrated, not repeated.

Formula built to fade your specific dark spots.

Personalization matters more for hyperpigmentation than for almost any other concern. The same active that fades a freckle on one skin can darken a mark on another, and the dose calibrated for the average leaves most people undertreated or over-irritated.

Cleanse, treat, protect — sequenced for your type.

Here's what your morning and evening will look like with a formula calibrated to your hyperpigmentation. Three products in the morning, three at night — each one knows what the other is doing.

Morning

1. Cleanse

Your personalized cleanser, dose-calibrated for your tolerance. Hyperpigmentation responds to gentler exfoliation than most stacks deliver.

2. Day Moisturize + SPF

Your personalized day moisturizer with broad-spectrum SPF 40 built in. The active blend depends on your type — tranexamic acid for melasma, a different combination for PIH. Without daily SPF, every other step is undone.

Evening

1. Cleanse

The same cleanser, used to remove the day. SPF, oil, micro-debris.

2. Night Cream

Your personalized night cream — the evening blend often runs a touch stronger. Retinoids and exfoliating actives work overnight, when your skin isn't fighting UV, and the cream supports the barrier through calibration.

The honest timeline

Weeks 1–4

Calibration

Your skin gets used to the formula. Tone may look more even before spots fade.

Weeks 6–12

First visible change in PIH

Hormonal melasma is slower; sun-driven spots can take longer.

Months 3–6

Continued fading

The reformulation cycle begins — your formula updates as your skin updates.

Months 6–12

Full calibration

Your formula at this point is shaped by everything we've learned about your skin.

Type-matched. Ingredient-precise. Reformulated as your skin changes.

PROVEN customers don't post "before and after" in week two. They post six months later, when the calibration has caught up with the concern.

Six years of trying every dark spot serum on Sephora. PROVEN was the first time anyone asked what kind of hyperpigmentation I had before they sold me anything.

I expected a brightening serum . I got a routine that finally accounts for my melasma not being the same thing as my friend's age spots.

Three months in, my morning isn't six bottles anymore. Three products, calibrated, and the spots are visibly lighter.

Real before-and-after photos

Your personalized hyperpigmentation routine

Cleanser + Day Moisturizer + Night Cream. Calibrated to your type, your skin, and your current moment.
Every refill is a recalibration of your PROVEN formula, not a repeat order — your routine updates as your skin changes.