Help Center · PROVEN Skincare

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01 About PROVEN

About the Brand

What is PROVEN Skincare?
PROVEN is skincare as unique as you. We create personalized products based on more than 47 factors about your skin, genetic background, lifestyle, and environment. Our formulations are rooted in the world's largest beauty database, the Skin Genome Project™, which uses Artificial Intelligence to give your skin clinically effective care.

Who is behind PROVEN?
Founded by Ming Zhao and Dr. Amy Yuan, PROVEN was born from their collective frustration of spending time, money, and energy on skincare products that didn't work. Amy is an award-winning computational scientist, and Ming has a Harvard MBA with a background in private equity. Ming and Amy launched PROVEN Skincare while both pregnant — at the same time.

What makes PROVEN different from other skincare brands?
We eliminate guesswork. Unlike one-size-fits-all brands, PROVEN uses the Skin Health Index™ — the most advanced skincare database ever created — to ensure your routine is informed by over 47 factors, including your environment, skin type, and lifestyle.

Our Science

What is the Skin Genome Project?
The Skin Health Index™ is the foundation of PROVEN's personalized skincare approach. It's the largest database in the skincare industry, combining advanced data science with dermatological research to understand skin at an individual level. Our proprietary AI-powered algorithm analyzes 47 unique factors — like your age, environment, skin concerns, water hardness, diet, and sleep habits — to create truly customized formulas that evolve with your skin over time.

Are PROVEN products dermatologist-tested?
Yes. PROVEN formulations are developed with our dermatology advisory board, led by Dr. Stafford Hollmig, former Head of Aesthetic Dermatology at Stanford. Every active ingredient and concentration in your formula is selected based on clinical research and matched to your Skin Genome™ results — so the formulation is right for your skin specifically.

Are the ingredients safe?
Yes. PROVEN only uses ingredients that are clinically tested for safety and efficacy. Every formulation is screened against EWG safety standards, free of parabens, sulfates, phthalates, formaldehyde, and synthetic dyes, and never tested on animals. Each ingredient earns its place in your formula because the science says it works for your skin.

02 The Quiz & Getting Started

How PROVEN Works

How does PROVEN work end-to-end?
PROVEN works in three steps. First, you take the Skin Genome Quiz™ — about 3 minutes, with questions about your skin, environment, lifestyle, and goals. Second, your answers build a skin profile, and the algorithm uses it to build your formula. Third, your products are made-to-order in FDA-approved labs in the USA and shipped on the cadence that works for you (usually every 4–12 weeks).

What products does PROVEN offer?
PROVEN makes three lines of skincare:

What's the difference between Personalized, SkinSpecific, and PROVEN's other products?
Personalized adapts as you change, while SkinSpecific targets one primary concern.

Ingredients & Allergies

How do you handle ingredient allergies or sensitivities?
The Skin Genome Quiz™ asks about allergies, sensitivities, and ingredients you want to exclude — your formula is built around what you tell us.

How do you ensure my formula is safe for my skin?
Every PROVEN formula is built from the Skin Health Index™ — reviewed against your specific quiz answers. Formulas are produced in FDA-approved labs in the USA, dermatologist-reviewed, and covered by a 30-day reformulation guarantee if anything doesn't agree with your skin.

03 PROVEN Products

Your Personalized Routine

What's in PROVEN's personalized line?
Your personalized line is built from your Skin Genome Quiz™, including the 3-Step System, Eye Cream Duo, and All-In-One Serum.

Safety & Results

What should I expect when starting PROVEN?
In the first 1–2 weeks: skin feels more balanced, visible changes on stubborn concerns typically take 6–8 weeks.

Is PROVEN safe during pregnancy, breastfeeding, or for kids?
Indicate any relevant factors during the Skin Genome Quiz™, and the formula will adjust accordingly.

Materials & Packaging

Is PROVEN vegan, cruelty-free, clean, gluten-free, and fragrance-free?
PROVEN is cruelty-free, vegan, clean, gluten-free, and fragrance-aware.

How is PROVEN packaged and is it recyclable?
PROVEN bottles, tubes, and jars are recyclable, with most components suitable for curbside recycling.

04 Managing Your Subscription

Can I subscribe to a SkinSpecific routine?
Yes, SkinSpecific routines ship on Subscribe & Save with a default cadence of every 2 months.

05 Orders & Shipping

How does ordering work?
After completing the Skin Genome Quiz™, add a product to your cart and choose Subscribe & Save or one-time purchase. Personalized formulas ship free; non-personalized orders ship free over $50.

Can I ship to a non-home address (work, PO Box, military)?
Yes. PROVEN ships to various address types within the United States.

06 Account & Sign-in

How do I sign in?
Click the user icon in the top right of any page — that opens the sign-in panel.

How do I delete my account or my data?
Email care@provenskincare.com from the address on your account with the subject "Delete my account."

How is my data protected?
Your data is handled per our Privacy Policy.

Support

How do I contact Customer Care?
The chat bubble in the bottom right of any page is the fastest way to reach us.