How your formula gets built.

PROVEN reads 47 skin factors against 28 million data points to build one formula per person. This is how the system works — and the evidence that it does.

BarrierHydrationUV response47skin factors read

28M28 million data pointscross-referenced for your profile

1One formulamade only for you

Quiz to formula, step by step.

Your quiz answers map to the Skin Genome Project, where the algorithm identifies your skin profile and generates a formula with specific ingredients at precise concentrations.

Steps:

1. 47 skin factors — genetics to water hardness.
2. Map to the database
3. Identify your profile
4. Select & concentrate
5. Your formula

One worked example:

Arid climate, high UV, a flagged sensitivity, and your niacinamide is set to 4% — not 10%, because a higher dose irritates sensitive skin without working any harder.

The Skin Genome Project™

Your formula is built on the largest skincare database ever assembled — 20,000+ ingredients, 100,000+ products, and 20,000+ peer-reviewed studies, analyzed by the Skin Genome Project.

28M+ data points analyzed 20,000+ skincare ingredients cataloged 100,000+ products analyzed 20,000+ peer-reviewed studies

1,500+

genes that shape skin

8M+ customer reviews analyzed

Who built it

Amy Yuan
Co-founder · PhD, Computational Physics

Built by a physicist.

PROVEN's AI wasn't bought off a shelf — it was built by co-founder Amy Yuan, a computational-physics PhD, and developed with a Stanford dermatology partnership.

2 U.S. patents · personalization
MIT AI Technology of the Year, 2018
Stanford · dermatology partnership
10 published papers

A formula, not a ranking.

Most "personalized" skincare re-ranks the same catalog, so everyone receives a different arrangement of identical products. PROVEN generates one formula per person — specific ingredients, precise concentrations, built for your skin and no one else's.

Catalog sorting

Same products, reordered. A different ranking of the same shelf. Everyone ends up choosing from one catalog.

PROVEN

One formula, engineered. 100,000+ unique formulations produced. No two alike — yours is generated, not selected.

Your formula adapts with you.

When your skin shifts with the seasons, stress, or a move, your formula updates to match. 40% of customers receive seasonal adaptations and 28% receive a completely new regimen over time.

Winter formula

• Hyaluronic acid 2.0%
• Niacinamide 4%
• Ceramide complex High

Summer formula

• Hyaluronic acid 1.0%
• Niacinamide 5%
• Vitamin C Added

Illustrative example. Your formula and concentrations are built from your own 47 factors.

What the evidence shows.

93% of customers reported visible improvement within 30 days.

Independent clinical study · 2019
Statistically significant gains in skin elasticity and firmness over 28 days.

Clinical insights

In the independent clinical study, participants agreed:

• 84% "When I wake up, my skin looks revitalized."
• 81% "My skin looks brighter and more radiant."
• 87% "With the cream, my skin feels softer."

Alea
Acne · breakouts

Adrienne
Fine lines · dryness

Felicia
Hyperpigmentation · dark spots

80% of customers keep their routine on subscription
100,000+ unique formulations produced to date
Independent third-party clinical study, 2019 — 28 days, 33 subjects across ages and skin tones. Elasticity and firmness measured instrumentally (statistical significance p<0.05); 84% / 81% / 87% reflect participant self-assessment agreement from the same study panel. "93% reported improvement" is from an internal customer survey. Individual results vary.

Questions, answered.

1. Is PROVEN's AI real, or just a quiz?
   Real. The quiz is the input; the Skin Genome Project's algorithm does the work, translating your 47 factors into a formula no catalog could produce.

2. How is this different from other "personalized" brands?
   Most sort an existing catalog. PROVEN generates a unique formula per person — over 100,000 produced, no two identical.

3. Who built the technology?
   Co-founder Amy Yuan, a computational-physics PhD with two U.S. patents, developed it alongside a Stanford dermatology partnership.

4. What evidence shows it works?
   An independent 2019 clinical study found statistically significant gains in skin elasticity over 28 days, and 93% of customers reported visible improvement within 30 days.

5. Is my quiz data private?
   Yes. Your answers build your formula and are never sold to advertisers.

See what your skin needs.

The quiz takes about three minutes, and your answers stay yours — used to build your formula, never sold.

Cookies for your formula.

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