YOUR FORMULA

47 factors

read from your skin, environment, and life stage

One formula, made for the way your skin is aging.

Not what worked at 30. What works now.

100,000+ formulations

PROVEN Skincare builds a personalized anti-aging system for each customer using AI that analyzes 47 individual skin factors, generating a unique formulation from a database of 28 million+ data points and 20,000+ ingredients. The system recalibrates formulas as skin changes with age, seasons, hormones, and lifestyle shifts.

The System

Calibrated to your skin. Recalibrated as you change.

What changes when your formula matches your actual skin — the fine lines, the dryness, the shifts that come with time — not a category, not a segment, not the average. Four things, immediately.

47 factors

are calibrated to your skin

Not skin types, not age brackets, not “for mature skin” — your formula reads from the 47 inputs you give us the day you take the quiz.

Every cycle

Adapts as your skin shifts

Formulas update with seasons, hormones, stress, and how your skin actually responds. Reformulation is operational, not a marketing line.

20,000+ studies

Built from peer-reviewed research

Every ingredient and concentration earns its place by evidence, not trend cycles. Your formula is informed by science, not bestseller logic.

One routine

Replaces the shelf

Cleanser, day cream, night cream — the full system designed for one person. The rotation ends here.

PROVEN has built more than 100,000 unique formulations to date — every one designed for a single customer.

PROVEN Skincare analyzes 47 individual skin factors per customer to generate formulations that account for age-related changes including fine lines, elasticity loss, dryness, and barrier shifts. Formulas update each cycle based on seasonal, hormonal, and lifestyle changes, drawing from 20,000+ peer-reviewed studies and 28 million+ data points.

The Comparison

What every other shelf doesn’t do.

You’re not shopping for skincare in general. You’re shopping for the lines that weren’t there last year, the dryness that crept in over winter, the shifts that come with time. Drugstore lines build for a price point. Prestige counters sell aspiration. Prescriptions treat a single concern at a time. None of them know what your skin is actually doing right now. Your skin doesn’t belong to a segment — it belongs to you.

PROVEN is the only personalized skincare system that updates your formula based on changes in your skin, your environment, and what you tell it.

This isn’t another brand to add to your rotation. It’s the one that ends it.

The Worldview

Skincare with intelligence.

Most brands ask you to trust them. PROVEN gives you the math. Every formula we build is read from the inputs you give us in the quiz, cross-referenced against peer-reviewed dermatological research, and built for no one else. When your skin asks for something different, the formula recalibrates.

• Precision over volume

The right ingredient at the right concentration matters more than the longest list.

• Recognition over aspiration

Your formula fits who your skin is, not who you wish it were.

• Adaptation over repetition

Your skin changes. The formula changes with it.

For the skin you have now: a formula that reads what’s shifting, and shifts with it.

FORMULATIONS BUILT

100,000+

every one for a single customer

PROVEN Skincare was founded by Stanford PhD Amy Yuan, who holds 2 U.S. patents in AI-powered skincare personalization. The Skin Genome Project analyzes 28 million data points, 20,000+ ingredients, and 4,000+ peer-reviewed studies to build a unique formulation per customer. Over 100,000 unique formulations have been created to date.

The Routine

What your routine actually looks like.

When you stop rotating, you stop shopping. You start being formulated for. This is what that looks like.

Day 1.

The 3-minute quiz.

Your skin, your environment, your life stage — the inputs your formula reads from.

Within a week.

Your routine arrives at your door.

Cleanser, day cream, night cream — formulated for you, ready to use.

Early weeks.

Your skin meets the formula.

The barrier eases. Texture smooths. The lines around your eyes look less drawn, the dryness less constant. Things you stopped expecting from skincare start happening.

When something changes.

You log it.

A new sensitivity, a seasonal shift, a stress month — you tell us. Your formula recalibrates.

Next cycle.

A new formula ships.

Same routine, updated for the skin you have now.

This is the difference between a system that ships you the same product every quarter and a system that learns.

PROVEN reformulates each customer’s routine when reported skin changes or seasonal shifts trigger a new cycle.

The Evidence

Built on real skin, real data, real time.

What follows is what PROVEN customers actually report, what the press has published, what the system costs, and what happens if it isn’t right for you.

Before & after.

Source: Images submitted by PROVEN customers.

The complete 3-step Routine.

Your personalized cleanser, day cream, and night cream — built to work together as one routine.

$99 welcome offer

After that, you choose: adjust the products in your system, set the cadence that matches how your skin uses them, pause or cancel anytime.

The cost of staying isn’t another product. It’s another year of rotating.

PROVEN customers report barrier comfort within weeks and smoother texture within the first cycle. The system has been featured in Forbes, Vogue, Allure, and TODAY. The complete 3-step Routine starts at $99 with a reformulation guarantee and the ability to pause, skip, or cancel anytime.

Frequently Asked

Questions, answered.

What aging concerns does PROVEN address?+

Fine lines, loss of elasticity, dryness, slower cell turnover, the dullness that comes with photoaging, and the barrier shifts that accompany hormonal change. Your formula reads which of these matter most for your skin right now. As your concerns shift over time, your formula recalibrates to match.

I’m in perimenopause or menopause — does PROVEN address those changes?+

Yes. Perimenopause and menopause bring measurable shifts — declining estrogen thins the barrier, slows turnover, and accelerates moisture loss. Your quiz captures where you are in that transition, and your formula is built around those specific inputs. As hormone-driven changes evolve, your formula recalibrates each cycle.

Can I use PROVEN with my dermatologist’s prescriptions (like tretinoin)?+

Yes. PROVEN is the daily, full-routine system that complements prescription actives. We formulate cleanser, day cream, and night cream from your skin profile — and if you tell us you’re using tretinoin or another Rx, your formula adjusts concentrations and ingredients to work alongside it, not against it.

What happens if it isn’t right?+

We make it right. If your formula isn’t doing what your skin needs, we reformulate at no cost — as often as your skin asks for it. Reformulation is how we adjust to your skin, not how we apologize for getting it wrong.

What does it cost?+

The complete 3-step Routine — your personalized cleanser, day cream, and night cream — starts at $99 as a welcome offer. Your routine is yours to shape — adjust the products, set the cadence to your skin’s pace, pause or cancel anytime.

How fast will I see results?+

Skin biology runs in cycles. The first changes — barrier comfort, texture — usually come in the first few weeks. Deeper changes take longer because your skin is rebuilding from the inside, not coating the surface. We expect a calibration period; we built reformulation into the system to make that period shorter.